Small business owners are always searching for ways to increase sales. But with the free messaging app WhatsApp, they can reach customers even more efficiently.
The world of small business is changing. It grows 10 times faster than the rest of the economy, and small businesses are now the engine that drives growth. So what are small business owners doing to keep up with this explosion?
A lot of small businesses would agree that a small business without a mobile app is a small business with a big problem. Yet a lot of small businesses also realize that a mobile app is really expensive, and not really necessary for them. The truth is, a simple mobile website can actually do most of what a mobile app can do, and many businesses know exactly what the problem is.
Have you begun using one of the most effective marketing platforms for your small company yet?
No, we’re not talking about social media sites like Facebook, Instagram, or LinkedIn. We’ll talk about a text-based marketing platform that has more users than Instagram and LinkedIn combined in this blog.
It’s WhatsApp, of course!
Every company now utilizes email marketing to communicate with prospective consumers or clients. However, the open rate of an email determines its efficacy. Because if it doesn’t get read, it will never have an effect! So, in order for a marketing message to have an impact, it must first reach its target audience (TA) and be read. Because if it doesn’t get read, it will never have an effect!
So, how can WhatsApp come in handy? While emails have a 30 percent open rate on average,
The average open rate for texts is about 98 percent!!! That is to say, if done correctly, text-based marketing may be much more successful than any other kind of marketing.
As a result, WhatsApp is a very efficient corporate communication tool.
What is a WhatsApp Business Chatbot?
In 2018, Facebook launched the “WhatsApp Business” tool to enable businesses connect with their customers more simply. Despite the fact that WhatsApp has made it simpler to communicate, brands still struggle to react to numerous questions in a timely manner.
That’s where chatbots come in handy!
Businesses may use a WhatsApp chatbot to automate their interactions with consumers or clients. You may use a chatbot to improve both your sales and customer service departments right away.
WhatsApp is a modern-day alternative to SMS as people around the world use it for their everyday interactions. Businesses can use it to sell a product, solve queries, send reminders & updates, confirmation messages, etc.
Is your company prepared to use a WhatsApp Chatbot?
A company, no matter how new or old, may profit from the WhatsApp chatbot.
The following are the top three reasons why you should use a chatbot for your WhatsApp Business:
- Maintain fruitful relationships with your consumers at all times.
- Respond to consumers’ questions as soon as possible.
- Increase sales by increasing consumer awareness of your goods.
A WhatsApp chatbot is a necessity if you wish to incorporate these three aspects in your daily business communications.
Now let me try to explain to you the importance of the WhatsApp chatbot through an easy example. It’s said that happy customers attract more customers. They act as your fiercest supporters. And therefore, it is important to ensure that every time a customer reaches out to you, they feel heard & taken care of.
If a business starts receiving more than 500 queries a day, it becomes extremely difficult for its customer support team to attend to every query with equal enthusiasm. And every query missed can lead to dissatisfied customers, going vocal about your brand’s inefficiency.
A WhatsApp business chatbot will assist you in the following areas:
- Answer as many questions as possible, 24 hours a day, seven days a week, with similar zeal.
- Reduce the stress on your customer service staff.
- Multiple requests may be handled at the same time.
- Save money by not having to employ as many customer service representatives.
- Is quick, effective, and error-free.
What Is the Best Way to Make a WhatsApp Chatbot?
Here’s something essential to keep in mind. You can’t create a chatbot using just any WhatsApp number. A WhatsApp Business API is required to launch a chatbot.
It is not difficult to build a WhatsApp Chatbot once you have it. In fact, using bot building tools like Kompose, you can create an AI-powered WhatsApp chatbot on your own. The cherry on top is that these chatbots don’t need any coding knowledge.
Remember to keep the following points in mind while creating a chatbot using a bot builder tool:
- Create a conversation pipeline that accommodates a variety of scenarios.
- Long communications should be avoided; instead, keep them conversational.
- Have a fun fallback message ready.
- Try to keep the conversation more informative & less sales(ye)
- Logic should be maintained throughout the conversation flow.
- Install CTAs to encourage consumers to perform a desired action.
Now that you know how useful chatbots can be for businesses of all shapes & sizes, it’s time you create your own. Chatbots not only answer queries perfectly. But at times, when they come across a complicated question that’s beyond their design, they seamlessly transfer it to their human counterparts. Thus, making the entire customer support process both efficient and successful.
Mousumi is a committed marketer at Kommunicate who has a track record of rapidly grasping a marketing strategy, vision, objectives, and aim, and then effectively conveying that information to prospective consumers. She specializes in search engine optimization, content authoring, analytics, and data-driven decision-making.
Foursquare may have failed as a business model after its acquisition by Yelp, but it still serves a valuable purpose as a tool for small businesses to promote their places of business. If you’ve been using Foursquare for a while, you’ve probably noticed that it has changed quite a bit over the years. Instead of just displaying your check-in activity, it has become a social network for small businesses to manage their social media channels.. Read more about whatsapp monetization and let us know what you think.
Frequently Asked Questions
How can WhatsApp improve business?
I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.
What are the benefits of using WhatsApp for business?
WhatsApp is a messaging app that allows you to send text, voice, and video messages. It also has features such as group chats, voice notes, and file sharing.
What are the benefits of using WhatsApp?
WhatsApp is a free messaging app that allows you to send text messages, photos, videos, and voice messages. It also has group chats and voice calls.
This article broadly covered the following related topics:
- whatsapp monetization
- whatsapp not free anymore
- facebook selling whatsapp
- whatsapp sold
- whatsapp zuckerberg