Templates vs. Website Design: Which is Better to Use?
Depending on your type of business and tasks, there are different ways to implement an online presence. For example, you can use a template or create a website from scratch using your own web project design.
Independent development is a long and complex process. It requires various knowledge, finding a team of specialists, paying their salaries and other significant expenses. In many situations, e-commerce development services become the best, most cost-effective and high-quality projects.
If you need to choose between templates or specific website design, it is worth making a visual comparison of these solutions.
Website templates: advantages and disadvantages
A website template is a specially designed layout that is pre-programmed and completely ready for use. It includes various elements, functions and tools.
Among the advantages of this choice, there are several points:
- small financial investments from the start;
- time saving;
- no need for developer assistance;
- easy editing;
- thoughtful design;
- a large selection.
At the same time, it is important to understand that there are objective disadvantages to using different templates.
- Inconsistency with specific goals. Templates are universal tools that are adapted to general needs. Therefore, for many niche web businesses, they will not meet your expectations.
- Standard design. Templates are used to create many sites. Therefore, you can be similar to a number of other resources and evoke appropriate associations.
- Different quality. Depending on each developer, the quality and functionality of templates can vary significantly. Most of them are not made in the best way.
- Limited functions. Many ready-made solutions have restrictions on editing and adding new functions.
In addition, template sites are difficult to optimize for specific goals and objectives.
A template can be a good solution for a small local business, an author’s blog, where the goal is not brand promotion, commercial gain.
Website design: advantages and disadvantages
These websites are distinguished by the fact that they are adapted to the specific requirements, wishes and goals of the customer. This solution has several impressive advantages.
- Unique design. You can implement all the visual features of your company. The website will fully meet the needs of clients.
- Performance and speed. Specialized web projects are developed for those cases when the traffic is several thousand users or more.
- Modern solutions. Templates quickly become outdated, lose relevance. Personalized sites remain relevant much longer. In addition, they are flexible and scalable.
- Individual solutions and increased conversion. Sites from scratch, thanks to the work of professional studios, are fully adapted to current UX trends. That is, your customers receive a guaranteed intuitive experience, ease of management. These sites are adapted for sales, attract new customers, and make them regular users.
- Continuous business development. A personal website is a tool for implementing your business tasks. You will not be the same as your competitors, but will be able to stand out from them.
In addition, you will receive high technological quality, full control, unlimited opportunities for expansion and comprehensive support at all stages of creating, launching and subsequent operation of a web application.
The only disadvantages are the higher cost of creation and long implementation time.
